marketing practices

Description Marketing plays a very important role in fulfilling consumers' needs, besides achieving company goals. In fulfilling these goals, Muslim marketers must ensure that all aspects of marketing activities, such as planning of goods and services, pricing and distribution strategies, as...

Description Relationship marketing has been suggested to be the new marketing paradigm, replacing the toolkit offered by the four P’s. While this concept dates back to the bazaars of ancient times, academic focus on the topic has sharpened in the last three decades. Professional Service Firms...