marketing planning

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    Case Study on Strategic Marketing Planning in The Sport Sector

    Description The business sector has long recognized the contribution of marketing planning in the financial success. The sport sector has begun to recognize the usefulness of strategic marketing planning as well. Thanos Kriemadis, Ph.D., M.B.A., M.A. 1 , Christos Terzoudis, M.A. 2 1...
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    Project on Marketing Planning

    Description A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. Definitions of marketing...
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    Marketing E-book

    Hello folks, I am uploading the E-book of Marketing. Titled- Marketing Planning and Strategy by Subash C Jain. The link is in the text file uploaded with this thread. Please thank before downloading. :SugarwareZ-278:
  4. skyhew

    [SHARE] Management processes in marketing planning

    Management processes in marketing planning Gordon Greenley, Graham Hooley and John Saunders Aston Business School, Aston University, Birmingham, UK Keywords: Marketing planning, Management activities, Decision making, Adaptability, Flexible organizations, Competitive analysis
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