Description
The business sector has long recognized the contribution of marketing planning in the financial success. The sport sector has begun to recognize the usefulness of strategic marketing planning as well.
Thanos Kriemadis, Ph.D., M.B.A., M.A.
1
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Christos Terzoudis, M.A.
2
1...
Description
A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
Definitions of marketing...
Hello folks, I am uploading the E-book of Marketing. Titled- Marketing Planning and Strategy by Subash C Jain.
The link is in the text file uploaded with this thread.
Please thank before downloading.
:SugarwareZ-278:
Management processes in marketing planning
Gordon Greenley, Graham Hooley and John Saunders
Aston Business School, Aston University, Birmingham, UK
Keywords: Marketing planning, Management activities, Decision making, Adaptability, Flexible organizations, Competitive analysis