marketing orientation

Description Marketing orientation has become paramount to the success of business firms in the current economic environment, characterized by highly empowered consumers, hypercompetitive markets, technological innovations and globalization. 1 Marketing Module – Marketing Sandra Cuellar –...

Description The 'marketing orientation' is perhaps the most common orientation used in contemporary marketing. It involves a firm essentially basing its marketing plans around the marketing concept, and thus supplying products to suit new consumer tastes. The 7 Keys to Marketing Success The...