marketing opportunity
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Marketing problem/opportunity definition
It consists of a) SWOT Analysis, b) Environment scanning, and c) Competitive analysis. a. SWOT analysis consists of identifying internal strengths (S) and weaknesses (W) and also examining external opportunities (O) and threats (T) b. Environmental Scanning: collection and interpretation...- sunandaC
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- definition marketing marketing definition marketing opportunity marketing problem problem or opportunity
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- Forum: Marketing Management ( RM , IM )