Description
The nature of business-to-business (B2B) marketing is changing. What was once primarily a tactical function supporting the sales force is transforming into a strategic partner.
Perspective
Building Capabilities
for B2B Marketing
Leadership
Insights from Building
Product...
Description
Leadership has been described as “a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task".
Proceedings of the Fourth Harvard University Forum on Islamic Finance: Islamic Finance: The Task Ahead Cambridge...
