Description
The purpose of this paper is to suggest grounded theory as a potential methodology within
the field of arts marketing and the creative industries in general, particularly if the research aims to gain
insights into consumer experiences.
International Journal of Culture, Tourism and...
Description
The term market refers to group of consumers who are interested in the product, have the resources to purchase it and it is permitted by law to purchase the product.
Project Report on Marketing Information System
1 | P a g e
MARKET
The term market refers to group of consumers who...
Description
A marketing information system is a management information system designed to support marketing decision making.
Marketing Information System: An overview of agriculture marketing systems in South Asia
May 2005
By:
Surya B. Binayee Program Manager/ANSAB International (TCDC)...
Refocusing marketing to reflect practice - The changing role of marketing for business
Patrick McCole
University of Otago, Dunedin, New Zealand
Keywords: Marketing theory, Marketing information