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    The DAGMAR Approach

    Defining Advertising Goals for Measuring Advertising Results Dagmar Approach is the task of measuring ad effectiveness will not be daunting if we clearly spell out the advertising goals. Russel H. Colley (1961) pioneered an approach known by the acronym DAGMAR – Defining Advertising Goals for...
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    • (goals of advertising advertising formula advertising medium advertising model advertising response aida approach dagmar dagmar approach marketing goal marketing management project on dagmar russel h. colley solomom dutka targeting audience types of advertising
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    • Forum: Marketing Management ( RM , IM )
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