marketing competences

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    [SHARE] Internal marketing issues and challenges

    Internal marketing issues and challenges Pervaiz K. Ahmed Wolverhampton Business School, Wolverhampton University, Telford, UK, and Mohammed Rafiq Business School, Loughborough University, Loughborough, UK Keywords: Internal marketing, Issues, Internal communications, Marketing competences...
    • skyhew
    • Thread
    • challenges internal internal communications internal marketing issues marketing marketing competences relationship marketing share
    • Replies: 4
    • Forum: Marketing Management ( RM , IM )
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