marketing communications industry

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    Notes on Marketing Communications Industry

    Description In this chapter the nature and workings of the marketing communications industry are explored. Practitioners' views of what clients want and client-driven change are discussed in relation to what theory offers practice. The management of an organisation's marketing communications...
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    • cheap communications industry dim free management paradise marketing communications marketing communications industry notes on marketing communications pdf pgdfm pgdfmp pgdhrm pgdim pgdmm pgdom pgfm study material
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    • Forum: Integrated Marketing Communication
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