marketing automation

Description Introducing marketing automation into your organization means initiating change. Sometimes that change is small, nothing but a natural progression in an evolution that’s already underway. Other times, though, it can mean a complete shift for your sales and marketing teams. That may...

Description Marketing automation has a focus on moving leads from the top of the marketing funnel through to becoming sales-ready leads at the bottom of the funnel. Prospects are scored, based on their activities, and then presented drip campaign messaging via email and social channels, thus...