marketing audit

© 2011 . Mehrdad Alipour, Elham Darabi.This is a research/review paper, distributed under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported Licensehttp://creativecommons.org/licenses/by-nc/3.0/), permitting all non-commercial use, distribution, and reproduction in any...

Looking at the marketing strategies and performance of major companies in current recession time as compare to those of economic boom five years ago, the most striking impression is marketing strategy obsolescence. Companies marketing operations were performing well before few years which are...