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    Marketing Approaches of BMW - White Paper

    Description The slogan "Freude am Fahren" explains the business mission of the luxury car manufacturer BMW, which when translated means a "high driving experience". In addition, the history of BMW as a manufacturer of premium cars is directly related to its features - reliability, sportive and...
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    • bmw case study management management paradise marketing approaches mba white paper
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    • Forum: Cases in Marketing
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