marketing?

What Do CEOs Want From Marketing? Top of the CEO agenda is the need to deliver consistent top-line growth within an existing business portfolio, rather than from a continued reliance on acquisition. This objective was identified from our research into the opinions of CEOs and CMOs and...

Which MBA is better Finance or marketing? A finance MBA gets dollar-paying jobs much easier, so it offers a bigger return on investment, while a marketing MBA gets jobs specific to the Indian market. Do students agree? "No!" is the resounding answer from B-school campuses. Shradha Damani, who...