Description
MARKET ANALYSIS AND STRATEGIES OF MONGINIS
A PROJECT REPORT ON
“MARKETING STRATEGY OF MONGINIS”
SUBMITTED BY
VINAY S. BHUSA
T.Y.B.M.S. SEMESTER-V Roll. No.02
FOR THE DEGREE OF
BACHELOR OF MANAGEMENT STUDIES (BMS) UNIVERSITY OF MUMBAI
UNDER THE GUIDANCE OF
PROF. C. KARUNANIDHI...
Description
Marketing strategy is defined by Prophet's David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.
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INTERNATIONAL INSTITUTE OF PLANNING &...
