market potential

Description This type of ready-to-eat food items is very popular in the developed countries because of its versatility of form, composition and ease of preparation at consumer end, which has made these products so widely, accepted world over. The popularity of Pasta can be attributed to its...

Description The research instrument used for the study was a structured questionnaire with a mix of a majority of close-ended questions and a few open-ended questions. “Close ended question” asked users to respond on a scale, “excellent”, “best”, “good”, “average”, “poor”. “MARKET POTENTIAL OF...

Description Calculation of the greatest amount of potential sales of a particular product in that product industry in a specific time period. The total market potential is calculated by multiplying the number of buyers in the market by the quantity purchased by the average buyer, by the price of...

Description Calculation of the greatest amount of potential sales of a particular product in that product industry in a specific time period. The total market potential is calculated by multiplying the number of buyers in the market by the quantity purchased by the average buyer, by the price of...

Description A set of consumers who profess some level of interest in a designed market offer. - Market Potential CASE STUDY ON MEASURE MARKET POTENTIAL & CUSTOMERS BUYING MOTIVES It is detailed study of market potential performance to detect strengths and weaknesses. The gathering, classifying...