market orientation

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    Study on Vertical Strategic Information Flow and Market Orientation

    Description Market orientation research has accumulated a variety of findingsover the past two decades, during which researchers have emphasized the importance of information flow within an organization. However, even though market information isvery important for the organizationʼsadaptation to...
    • pramitsingh30
    • Thread
    • cheap dim free information flow management paradise market orientation pdf pgdfm pgdfmp pgdhrm pgdim pgdmm pgdom pgfm strategic information flow study material vertical strategic
    • Replies: 0
    • Forum: Marketing Management
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    Research on Market Orientation as a Branding Strategy

    Description Market orientation perspectives include the decision-making perspective (Shapiro, 1988), market intelligence perspective (Kohli and Jaworski, 1990), culturally based behavioural perspective (Narver and Slater, 1990), strategic perspective (Ruekert, 1992) [1] and customer orientation...
    • nityaaroma
    • Thread
    • decision-making market market orientation orientation
    • Replies: 0
    • Forum: Others
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    Lean How to Perform Market Orientation in New Product Development

    Description Market orientation perspectives include the decision-making perspective (Shapiro, 1988), market intelligence perspective (Kohli and Jaworski, 1990), culturally based behavioural perspective (Narver and Slater, 1990), strategic perspective (Ruekert, 1992) and customer orientation...
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