Description
A market development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments.
Chapter : 2
Developing Marketing Strategies and Plans
Value delivery process
Traditional: Make the product: Design-Procure-Make Sell the...
Description
A market development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments.
Potentials of Insurance Market Development in Jizzak region
Master’s Thesis Blekinge Institute of Technology Ronneby, Sweden
By Abdullaev...