Hello Friends,
Last Night I think too much on this topic and as of my point of view I don't think it was necessary 10-15 years before but now a days competition is very high in every business and one can't fight alone with this competition until he/she is aware about some insights of business...
business
education
importance of management
is management necessary
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role of management
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Management processes in marketing planning
Gordon Greenley, Graham Hooley and John Saunders
Aston Business School, Aston University, Birmingham, UK
Keywords: Marketing planning, Management activities, Decision making, Adaptability, Flexible organizations, Competitive analysis