maggi marketing

Launched in five flavors initially - Masala, Chicken, Capsicum, Sweet & Sour, and Lasagna -Maggi had to fight hard to be accepted by Indian consumers with their hard-to-change eating habits. The packaged foods market was very small at this point in time. Nestlé had to promote noodles as a...

Maggi is a Nestlé brand of instant soups, ketchups, sauces, seasonings and instant noodles. The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. It quickly became a pioneer of industrial food production, aiming at improving the...