lufthansa

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    Lufthansa Marketing Strategy

    Hi everybody. I have to learn about Lufthansa Marketing Strategy. I have searched the web and found some information on this topic that I will be sharing here soon. In the meanwhile, can any of you tell me more about what I should read up on Lufthansa Marketing Strategy? Please share resources...
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    SWOT ANALYSIS OF LUFTHANSA

    Description SWOT ANALYSIS OF LUFTHANSA Lufthansa Parent Company Category Sector Tagline/ Slogan Lufthansa Group International Airlines There's no better way to fly The largest airline in Europe in terms of overall passengers carried and fleet size STP Segment Target Group Positioning Passengers...
    • sayed123
    • Thread
    • competitor analysis lufthansa positioning segmentation stp swot analysis targeting
    • Replies: 0
    • Forum: Marketing Management
  3. N

    Marketing Strategy of Deutsche Lufthansa AG

    Deutsche Lufthansa AG (FWB: LHA, Pink Sheets: DLAKY) (German pronunciation: [ˈdɔʏt͡ʃə ˈlʊfthanza]) is the flag carrier of Germany and the largest airline in Europe in terms of overall passengers carried. The name of the company is derived from Luft (the German word for "air"), and Hansa (after...
    • netrashetty
    • Thread
    • brand management company analysis customer satisfaction deutsche digital marketing direct marketing internet marketing key concept lufthansa market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    CRM case study about Lufthansa: listening to customers(airline company)

    If any body have solution of this case study please share or solve it. thanks
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