loyalty program

  1. J

    Exploring effects of hotel chain loyalty program

    Description The main purpose of this work is to evaluate the long-term effectiveness of a hotel’s chain loyalty program from a behavioral perspective. International Journal of Culture, Tourism and Hospitality Research Exploring effects of hotel chain loyalty program Pedro Pimpão Antónia Correia...
    • jasminepvk
    • Thread
    • crm customer loyalty dirichlet model loyalty program repeat purchase behavior
    • Replies: 0
    • Forum: Others
  2. L

    project required on Cement Industry

    can anyone post a marketing project in cement industry
    • Laskhminath07
    • Thread
    • business model cement cement industry cement industry in india consultancy service customer loyalty incentive program industry loyalty business loyalty marketing loyalty model loyalty program loyaltybusiness model marketing research project project on cement required retail loyalty program tata consultancy tata service two-part tariff
    • Replies: 9
    • Forum: Research Project Reports
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