Description
The accurate measure of the economic contribution of festivals and special events is a
challenge. Using a case study, the purpose of this paper is to demonstrate a previously un-captured
economic contribution from increased hotel rates during the period of festival or event; the...
Description
The purpose of this paper is to motivate hospitality leaders and local festival and special
event management to grow their events fromsimply local events to those that attract tourists and tourists’
dollars to the community.
International Journal of Culture, Tourism and Hospitality...