literature review

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    Market reactions to qualified audit reports research approaches

    Description The purpose of this paper is to review the archival literature on market reactions to qualified audit reports and to seek to identify the different approaches used in those studies. In addition, the paper discusses the strengths and weaknesses of different approaches, summarizes key...
    • jasminepvk
    • Thread
    • audit reports event study literature review market reactions qualified audit reports stock markets
    • Replies: 0
    • Forum: Statistics
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    Price Skimming on a Successful Marketing Strategy: Study of Ipad

    Description What is the secret behind the highly success of Apple Inc.? How the Brand has conquered a considerable proportion of the market share as increased Brand Loyalty with the new Tablet product of Ipad? The answer is already given: Brand Loyalty. This paper attempts to analyze the...
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    ‘JUST IN TIME’ PRICING STRATEGIES IN SERVICES

    Description This article proposes a methodology based on capacity management and dynamic pricing strategies by questioning some of the traditional assumptions of Yield Management as they were first developed in the field of air transportation and extend the analysis to telecommunications and...
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    “PRICE RIVALRY IN AIRLINE MARKETS: A STUDY OF A SUCCESSFUL STRATEGY OF A NETWORK CARRIER

    Description The liberalization of air transport markets in the USA, Europe, and other countries has led to an increase in airline competition on many routes. This increased competition has been spurred particularly by the success of low-cost airlines. In Europe, low-cost airlines such as...
    • AyeshaShaikh83
    • Thread
    • data introduction literature review price rivalry in the spanish airline market the empirical model
    • Replies: 0
    • Forum: Cases in Marketing
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    Research on Pricing Strategy of Online Reverse Auction Based on Complete Information

    Description Aiming at the problem of reverse auction which involves one buyer and multiple sellers in procurement market, this paper studies about online reverse auction via internet during which different sellers arrive at different time and bid, and the buyer makes decision whether to purchase...
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    Flipkart-Myntra; From a Merger to an Acquisition

    Description Moving over to the fastest growing and striking on the position of third largest economy, Indian e-commerce has evolved significantly in the last decade, and there are many aspects of e-commerce like Tele shopping, online shopping and mobile, which are all part of what is digital...
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    Literature Review of Empowerment

    Description The term empowerment covers a vast landscape of meanings, interpretations, definitions and disciplines ranging from psychology and philosophy to the highly commercialized self-help industry and motivational sciences. MASTER OF BUSINESS ADMINISTRATION A LITERATURE REVIEW OF...
    • Aditi707
    • Thread
    • empowerment literature review term empowerment
    • Replies: 0
    • Forum: Others
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