What is Product?
Any thing which can satisfy customers, made according to their needs, expectations and preferences can be called as a product. A product can be defined as a bundle of attributes that satisfies a customer demand.
From the above definitions it is cleared that:
It is a need...
concept testing
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idea screening
linecontractionline modernization
logistics management
management
marketing test
philip kotler
product
product life cycle
product management
profit maximization
