Description
SWOT ANALYSIS OF JET LITE
JetLite Parent Company Category Sector Tagline/ Slogan USP Tailwinds Limited Indian domestic sector Airlines Emotionally Yours Value Airline STP Segment Target Group Positioning Cost Conscious Passengers Lower Middle Class / Middle Class Value Airline SWOT...
Jet Airways thinks there is plenty of operational synergy between its low-cost airline JetLite and SpiceJet.
Speaking to Business Standard, Jet Executive Director Saroj Datta said: "SpiceJet and JetLite are an absolute fit in so far as their business models are concerned."
Commenting on the...