Description
Internal communications (IC) is the function responsible for effective communication or trade among participants within an organization, including states.
doc_706028110.pdf
Internal marketing issues and challenges
Pervaiz K. Ahmed
Wolverhampton Business School, Wolverhampton University,
Telford, UK, and
Mohammed Rafiq
Business School, Loughborough University, Loughborough, UK
Keywords: Internal marketing, Issues, Internal communications, Marketing competences...