Description
Conceptual development is needed in insurance marketing, as the financial markets are part of a dynamic business environment.
working paper 1998/4
Mikael Gidhagen
Insurance marketing -
services and relationships
FÖRETAGSEKONOMISKA INSTITUTIONEN
UPPSALA UNIVERSITET
Department of...
Description
Organization that conducts research on distribution systems for the life and health insurance products on behalf of its member companies. Studies range from consumer attitudes towards the life insurance product to reasons for turnover of the agency field force. Headquarters in...