influence of social media

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    Influencers vs. Journalists: Who Shapes Public Opinion Today?

    In today’s hyper-connected digital world, the lines between influence and information are more blurred than ever. Traditional journalists — once the undisputed gatekeepers of truth — now share the stage with social media influencers who, armed with millions of followers and a phone camera, shape...
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    Case Study on Influence of Social Media on Management of Music Star Image

    Description As a result of changing business models, the music industry has narrowed its focus to music stars with mass appeal. Infuence of Social Media on Management of Music Star Image by Michael Margiotta — 5 Infuence of Social Media on the Management of Music Star Image Michael Margiotta...
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