Description
Industrial marketing (or business to business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
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THE NATURE OF INDUSTRIAL MARKETING
Learning...
Description
Industrial marketing (or business to business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
The ADVISOR Project: A Study of Industrial Marketing...