individualist culture
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Consumption of renao at a Taiwan night market
Description The purpose of this paper is to examine the effect of the physical environment of night markets in Taiwan, mediated by ‘‘renao’’ (translated as bustling with noise and excitement) on need fulfillment and shopping satisfaction. International Journal of Culture, Tourism and...- jasminepvk
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- collectivist culture individualist culture markets night markets retail space shopping shopping satisfaction taiwan tourism
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