Clinic Shampoo
The Clinic Shampoo advertisement featured a girl child who is embarrassed because of her extremely lifeless hair. Is that the age when a kid should be worried about her looks and hair? Such advertisements make children grow older beyond their years and thus induce wrong attitudes...
ad makin process
brand positioning
branded coconut
clinic plus add
clinics plusmarket
communication objective
consumer insights
context of pollution
high awareness
importanceofadd
key insights
low trials
me-too
role of advertising
shampoo industry
shampoo market
spur volumes
value-added coconut
