Description
This presentation describes the marketing success through differentation.
Applications of Differentiation in Industries
Reference: Harvard Business Review Article, “Marketing Success through Differentiation–of Anything” –Theodore Levitt
Group 8
Class: MMS B Group Members: Tejas...
channel differentiation
convenience or accessibility differentiationdifferentiation through mass customization
differentiation through technology or innovation
focus differentiationimagedifferentiation
people differentiation
performance quality differentiation
product differentiation
service differentiation
