idea generation

  1. J

    Generating Ideas on Online Platforms A Case Study of My Starbucks Idea

    Description The objective of this study is to explore the factors that are keys for an idea to be implemented on an online crowdsourcing platform. A data set of 320 implemented ideas from My Starbucks Idea – an online crowdsourcing platform – has been analyzed. We find that only one out of 500...
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