ibn

The entire exercise of brand building turns into a façade if the product is not identified with the attributes it set out to do so at the time of the launch. Keeping this in mind, the CNN-IBN team has put down a team of journalists that can easily turn into Brand Ambassadors of the channel...

CNN IBN Brand Extension Brand extensions are a result of constant innovation, experimentation and good business stratagem. After CNN-IBN came into existence on December 17 last year, the first thing they did was to hit the web. The web as a medium was never exploited before by any of the news...

CNN IBN Brand Identity As mentioned earlier, CNN-IBN is a co-branding venture between CNN Worldwide, a part of the TIME Warner conglomerate and IBN a joint-venture between TV18 and GBN. Before and after the launch, there were a lot of questions raised about the dual identity of the channel and...

The Launch CNN-IBN officially aired for the first time on national television on December 17 2005. There were pre-launch campaigns airing in some of the mainstream prime-time channels in India like Sony TV, which also meant that they were going to be members of the Sony Bouquet. The advertising...

Before CNN-IBN entered the mainstream Indian news market, there were clear signs of the market being highly divided into extreme brackets of a monopoly and non-players. The primary idea of the channel was to compete with the leaders by playing an aggressive challenger role and then adapt itself...

San Francisco: Two peace activists have planned a massive anti-war demonstration for the first day of winter. But they don't want you marching in the streets. They'd much rather you just stay home. The Global Orgasm for Peace was conceived by Donna Sheehan, 76, and Paul Reffell, 55, whose...

dear frnds, i jst read this article posted by Jency Jecob a reporter of CNN IBN. As u all know he ws in da train tht blasted in Khar.....Its a v beautiful piece...I hope u guys also like it.... deya