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    A study of a service brand process in a cruise context

    Description The purpose of the paper is to examine the service branding process of the historic tourist attraction, the Norwegian Coastal Voyage (Hurtigruten). International Journal of Culture, Tourism and Hospitality Research A study of a service brand process in a cruise context: the...
    • jasminepvk
    • Thread
    • case study research hurtigruten norwegian coastal voyage qualitative research service brand service brand process
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    • Forum: Sectorial Analysis
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