holistic mental model process
-
J
Understanding tourists perception and evaluation of inter cultural service encounters
Description The purpose of this paper is to introduce a theoretical framework, the holistic mental model process, with major contextual factors (cultural, situation, cognitive and affective contexts) to help better understand tourists’ perception and evaluation of intercultural tourists–tour...- jasminepvk
- Thread
- contextual factors holistic mental model process intercultural service encounter tour guide tourists
- Replies: 0
- Forum: Others