guerrilla

hey find this info about Guerrila Marketing in the below file........

Presence – find ways to make yourself known at all times – chat rooms, forums, discussion boards, e-mail, radio, magazines, blogs, Yellow Pages Activity – be aware of opportunities to make your product known at all times and act on them Energy – continually marketing – ‘360 degree marketing’...

Guerrilla (ge’rilə) marketing; an unconventional way of promotional marketing activities on a low-budget level. This aggressive marketing approach is characterized by creative and legal attacks targeted on competitors in order to maintain or increase awareness and impact to the customer...

hi ppl....i hav seleceted this topic but can get theoretical info on wikipedia, whereas its a lil difficult to find examples from the indian context and also classic cases....PLLZZZ...need help!!!