graveyard

  1. J

    A dark tourist spectrum

    Description The purpose of this paper is to develop a typology of dark tourists through an investigation of people’s motivations to visit burial grounds. This research extends Stone’s Dark Tourism Spectrum and Seven Dark Suppliers framework by identifying nine types of dark tourists...
    • jasminepvk
    • Thread
    • burial burial ground cemetery dark tourism spectrum death graveyard tourism
    • Replies: 0
    • Forum: Others
  2. Kalpana Heliya

    THE BRAND GRAVEYARD MODEL

    The Graveyard is a model by Young and Rubicam Europe in which brands in a product class are plotted on a recognition versus recall graph. We could measure the recall and recognition of 10 brands of SUVs and these measurements could be used to position each brand on the graph. One consistent...
  3. G

    Graveyard Intro

    1St year MMS from BVIMSR Looking for a Marketing Specialization lets hope for the best
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