general reference dependent demand model

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    Dynamic Pricing Strategies with Reference Effects

    Description We consider the dynamic pricing problem of a monopolist ¯rm in a market with repeated interactions, where demand is sensitive to the ¯rm's pricing history. Consumers have memory and are prone to human decision making biases and cognitive limitations. As the ¯rm manipulates prices...
    • AyeshaShaikh83
    • Thread
    • dynamic pricing model general reference dependent demand model introduction model without loss aversion
    • Replies: 0
    • Forum: Marketing Management
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