general environment

  1. A

    PepsiCo

    Description In this case synopsis, the team analyzes the current situation and strategy of PepsiCo, Inc. However, the complexity of PepsiCo’s product mix makes it difficult for the team to determine which industry the company belongs. After detailed discussion, the team determines to focus on...
  2. A

    Dell

    Description Dell Inc. is an American privately owned multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of...
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