Description
In order for the marketing bridge to work correctly -- providing consumers with opportunities to purchase the products and services they need -- the marketing process must accomplish nine important functions.
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WHAT IS MARKETING?
Marketing is defined as the process of...
building product
building roadmaps
business case
critical path
defining feasibility
defining product
determine business
evangelizing product
functionsofmarketing
gathering market
high level
identifying product
life cycle
mgmt
new candidates
price margin
product cycle
product differentiation
product life
product on schedule
product planning
production
scoping new product
technology roadmaps
