frooti

Description COMPARATIVE ANALYSIS OF FROOTI AND ITS COMPETITOR A PROJECT REPORT ON “Comparative Analysis Of Frooti And It’s Competitors In Rasayani” SUBMITTED BY MAHENDRA M PAWAR (MARKETING) ROLL NO – B-14 Batch 2011 - 2013 UNDER THE GUIDANCE OF DR. AMIT AGGRAWAL CORE FACULTY - MARKETING...

Description PROJECT ON RELAUNCH OF FROOTI Presented by: Amruta Mohanty() Arshad Ahmed() Narendra Kumar() Pabitra Padhy() Siddharth ShankarNath() Digen Verma!!! ? ? Frooti was launched by Parle Agro in 1984. First tetra pack drink to be introduced in the Indian market. Frooti has a majority...

BRAND AMBASSDOR FOR THE FROOTI 1. Frooti is needed to be promoted as a health drink and should target not only the kids but also the other members of the family. 2. For this Frooti should project its brand ambassador who will help consumers perceive it as a health drink. 3. The Brand...

RECOMMENDATIONS FOR FROOTI ON THE BASIS OF MARKETING MIX PRODUCT Frooti in Others Flavours: 1. As per our survey, 77% of the respondents want Frooti in flavours other than mango and green mango like Orange Pineapple and Grape. 2. Now, the most striking fact is that Frooti is available in...

THREATS FOR FROOTI 1. Decreasing share in NCSD category - Fruit juice segment consisting of Real and Tropicana is increasing at the rate of 20- 25% per annum as compared to sluggish growth in other segment. 2. Presence of huge unorganized market. 3. High consumer preference for flavours...

OPPORTUNITIES FOR FROOTI 1. Huge untapped unorganized sector in NCSD category. 2. Huge untapped market in other flavours - Orange, Pineapples, Grape. 3. Growing market share of NCSD category. 4. Demographically, in the coming years around 55% of the population will consist of below 35...

WEAKNESSES OF FROOTI 1. Frooti is not perceived as a health drink. As per our survey majority of our respondent didn’t consider Frooti has a health drink. 2. Frooti has limited variety of flavour - only mango and green mango. 3. “Frooti means mango”, syndrome in the mind of consumers. 4...

STRENGTHS OF FROOTI 1. Market leader in NCSD category-60% market share. 2. Innovative - First packaged Mango drink in Indian market, first to introduce Tetra pack, PET bottle packaging in NCSD category. 3. Quick market responder - Introduced 65 ml packaging to cater different segments...

ABOUT FROOTI : Mango - India’s national and most premium fruit was a virtually untapped segment until the year 1985, which saw the launch of Frooti Mango in a trendy convenient tetra-pack. Frooti Mango is Parle Agro’s flagship brand and India’s leading fruit drink with an 85% market share...

WHY FROOTI: Soft drink market can be divided into two categories:- 1. Carbonated soft drink 2. Non-carbonated soft drink (NCSD). 9Frooti is the market leader in the NCSD category with around 60% market share. The NCSD market is growing but there is intese competition among the various...

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uploading a wonderful project report on CONSUMER PREFERENCES OF FROOTI....