framing

Description This investigation explores the effect of sales framing on the attractiveness of mixed promotions. The authors propose that the “focused-discount” promotion format (e.g., 50% off the purchase of a second item) is more attractive to consumers than the “all-discount” promotion format...

Investing in Life Insurance Policies is considered to be a good investment module for the common man in India. Not only does it guarantee financial security for your future, but if looked upon in a way it also provides long term capital gains, compared to any other mode of investments. But like...