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    THE SECRETS OF LEXUS’ SUCCESS: HOW TOYOTA MOTOR WENT FROM ZERO TO SIXTY IN THE LUXURY CAR

    Description Back in the 1970s and 1980s, Toyota Motor’s image in the United States was one of a reliable, yet cheap, carmaker. If you had little money, but wanted minimal breakdowns with the vehicle that you drove to work every day, you bought a Toyota. Thanks to the introduction of the...
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