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    Segmenting tourists by direct tourism expenditures at new festivals

    Description The purpose of this paper is to develop a method for estimating new direct tourism spending resulting from a new event in an existing destination International Journal of Culture, Tourism and Hospitality Research Segmenting tourists by direct tourism expenditures at new festivals L...
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    • coastal uncorked economic impact expenditure festivals food and drink new tourist switcher tourist type tourists united states of america
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