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    Different Stages PLC and Its Marketing Implications on FMCG Products

    Description marFMCG persisted with the use of the product life cycle concept continued to have a competitive advantage over those who did not. It is clear that the use of the model has a significant impact on the success of the business strategy and the associated corporate performance...
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    • cheap college different stages dim doc education fmcg products free institute management paradise marketing mba pdf pgdfm pgdfmp pgdhrm pgdim pgdmm pgdom pgfm ppt project studies study material university
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    • Forum: Strategic Marketing
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    Study on Marketing Implications on FMCG Products

    Description When a new product is being introduced in to a market, it normally undergoes a series of step in the market; these steps are introduction growth, maturity and lastly the decline stage. These steps follow each other chronologically and thus referred to as the product life cycle (PLC...
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