fmcg companies

  1. S

    Study on Direct Distribution of FMCG Companies

    Description Distribution includes all activities undertaken by the producer, alone or in cooperation, since the end of the final finished products or services until they are in possession of consumers. In order to effective achieve, distribution of goods requires an amount of activities and...
  2. S

    Study on Market Segmentation and Targeting Strategies - FMCG Companies

    Description One of the fundamental principles of marketing is the concept of market segmentation. Sometimes it is referred to be as one of the potentially most creative areas of marketing. Therefore, what is it, why is it important and how has it changed in a web enabled world? The starting...
  3. P

    Management Research on Differentiation Strategy for FMCG Companies

    Description Post liberalization Indian market has evolved a lot, providing opportunities galore to companies and posing unique challenges. With a 300 million plus strong middle class population (more than population of France Italy and U.K. put together) India is one lucrative market wherein...
Back
Top