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    Brand Management 3

    Description This is about brand management. BRAND MANAGEMENT - Prof. RAMKI MODULES 5&7 MODULE – 5 ? Methodology of Brand Mapping and Positioning Contemporary cases of brand mapping and positioning Brand Positioning from point of view of sectors BRAND M@PPING MODULE – 7 ? Branding...
  2. K

    Brand Management 5

    Description This is about brand management. BRAND MANAGEMENT - Prof. RAMKI MODULES 5&7 MODULE – 5 ? Methodology of Brand Mapping and Positioning Contemporary cases of brand mapping and positioning Brand Positioning from point of view of sectors BRAND M@PPING MODULE – 7 ? Branding...
  3. K

    Brand Management 1

    Description This is about brand management. BRAND MANAGEMENT - Prof. RAMKI MODULE – 1 WHAT IS BRAND ?? A Brand is a Name, Term, Sign, Symbol or Design or a combination of them, intended to identify the goods and services of one seller or a group of sellers and to differentiate them from...
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