findings of the study

  1. A

    IMPACT OF INFORMATION TECHNOLOGY ON MARKETING: A CASE STUDY OF AIRTEL COMPANY

    Description Information technology affects marketing in many ways. Some of these save labor and provide service. Others create entirely new products and new organizational forms. Still others enhance marketing operations in ways that can change their character. An example of the latter is now...
  2. A

    Analysis of Profitability and Efficiency : A Comparison of HDFC and ICICI

    Description A sound financial system is important for a healthy and vibrant economy. The banking sector constitutes a main element of financial service industry. The performance of an economy to a large extent is dependent on the performance of the banking sector. A healthy banking sector acts...
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