fiction or reality?

  1. A

    Market Entry Strategies: Pioneers Versus Late Arrivals

    Description W ANT TO BE King of the Mountain in a new marketplace? Here is some advice: be first, or a close second, and do not pause for breath. Others want to be King of the Mountain too. Even though you have a huge advantage in being first, you can lose it in the blink of an eye over pricing or...
Back
Top